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An introduction to strategy

What is strategy? How do we link strategy to performance so that we can really: maximise our impact get full value from our activities make sure we are doing the right things as well as doing them right?  Strategy: a definition, if you are new to strategy, start here. Views from strategy experts Strategic planning: steadying the ship, an exploration of the role of strategic planning in tough times by Seb Elsworth of the Association of Chief Executives of Voluntary Organisations (ACEVO). The far side of a stormy sea, an article on why strategy is vital in today’s economic climate by Tim Wilson of Charities Evaluation Service (CES). Full value – the new approach to impact and outcomes, Dr Richard Piper of the National Council for Voluntary Organisations (NCVO) challenges us to think differently about the value of what we do. Fresher outcomes: from measurement to strategy, Dr Richard Piper of NCVO presents the ‘Big Six’ questions as a method of planning and growing your organisation’s outcomes. Views on strategy from organisations KCLSU: a strategy journey, an interview with former Chief Executive Steve Vaid outlining their recent strategy journey (including examples of their strategy tree, values and operating plan). Leeds University Union: strategy review, former chief executive Lesley Dixon outlines the review process and gives examples of key documents. Brook, National Director Simon Blake gives his organisation’s rationale, process and strategic framework on how the young people’s sexual health charity uses scenarios to stimulate strategic thinking.  Macmillan Cancer Support, Director of Corporate Development Juliet Bouverie discusses the organisation’s approach to achieving its ambition. If you would like to share your experiences of strategy development why not write a case study and contribute to this site. Further reading Essential guide to strategic planning’ (PDF, 90kb), this publication is written by Compass Partnership for ACEVO


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